We create value for people and sport with sustainable companies
We are an AI-automated sports video and data production company which provides end-to-end, fully automated video production of live sporting events, specializing in lower tier leagues and youth divisions.
We are in the sport and media business, and work with content owners on how to produce, market and monetize its sport, athletes and associated brands.
AI-automated sports coverage
AI-automated live coverage of any match with end-to-end production capabilities
Scalable and critical technology
High quality broadcast at a fraction of traditional content production costs
Long-term partnerships
We work with our partners to maximize the potential of the media product
Differentiated sports content
Supports production of unique sports types such as football, handball, ice hockey and others
Our companies
Sportway Media Group is the proud parent company of three highly unique companies, each providing a crucial part of the value chain, ensuring a fully scalable end-to-end solution adaptable to any given scenario
The future looks bright for sport broadcasting
Sportway Media Group has entered a unique partnership in Norway which is truly groundbreaking in its ability to commercialise grassroot sports.
“We have faith in local, Norwegian sport. Not just the elite, but also the grassroot sports, which is why we gather all Norwegian football on one common home ground. We achieve this in collaboration with Amedia and MyGame” says TV 2 CEO Olav T. Sandnes.