A media group specializing in AI-automated sports and analytics.

We create value for people and sport

We are an AI-automated sports video and data production company which provides end-to-end, fully automated video production of live sporting events, specializing in lower tier leagues and youth divisions.

We are in the sport and media business, and work with content owners on how to produce, market and monetize its sport, athletes and associated brands.

AI-automated sports coverage

AI-automated live coverage of any match with end-to-end production capabilities

Scalable and critical technology

High quality broadcast at a fraction of traditional content production costs

Long-term partnerships

We work with our partners to maximize the potential of the media product

Differentiated sports content

Supports production of unique sports types such as football, handball, ice hockey and others

Our companies

Sportway Media Group is the proud parent company of three highly unique companies, each providing a crucial part of the value chain, ensuring a fully scalable end-to-end solution adaptable to any given scenario

The future looks bright for sport broadcasting

Sportway Media Group has entered a unique partnership in Norway which is truly groundbreaking in its ability to commercialise grassroot sports.

“We have faith in local, Norwegian sport. Not just the elite, but also the grassroot sports, which is why we gather all Norwegian football on one common home ground. We achieve this in collaboration with Amedia and MyGame” says TV 2 CEO Olav T. Sandnes.

Our current


Sports federations


Unique sports types




Learn more about our companies and the brilliant team behind it all


Get more insight into our current partnerships across sports federations and commercial broadcasters

Our solutions

Read more and get inspired about how we’re reinventing the sports market through AI disruption

Do you want to know more about how we can work together?