We are strong together

Robust relationships with sports federations

Sportway Media Group’s extensive portfolio of sport federation partnerships ensures a deep understanding of the driving force to further enhance the value proposition

Production and media partners

Sportway Media Group has teamed up with some of the most powerful companies in their markets to ensure best in class productions and technology

What our partners say about us

Henna Malmberg - Communication Director of the Finnish Ice Hockey Association
Henna Malmberg - Communication Director of the Finnish Ice Hockey Association
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“Leijonat TV has quickly established its place among those who follow hockey. The cooperation with Sportway works great - both from FIHA’s and the clubs' point of view. We also appreciate the tools the service offers e.g. for player development and discipline.”
Lise Klaveness - President of the Norwegian Football Federation
Lise Klaveness - President of the Norwegian Football Federation
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“It is the great breadth of Norwegian football that is the very basis for the NFF's activities. This is where the talents grow, and this is where the cohesion and commitment is created. By offering streaming of grassroots matches across the country, we create even greater enthusiasm for grassroots football. In addition, players and coaches at all levels get access to new analysis tools that are important for player development and football expertise”
Christer Plars - Commercial Director of the Swedish Ice Hockey Association
Christer Plars - Commercial Director of the Swedish Ice Hockey Association
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"In addition to the entertainment value of being able to watch all these matches, svenskhockey.tv has become an important tool in the entire association's operations. Among other things, we use video in both disciplinary and educational matters"
Olav T. Sandnes - CEO and Chief Editor of TV 2
Olav T. Sandnes - CEO and Chief Editor of TV 2
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“We have faith in local, Norwegian sport. Not just the elite, but also the grassroot sports, which is why we gather all Norwegian football on one common home ground. We achieve this in collaboration with Amedia and MyGame”
Anders Møller Opdahl - CEO of Amedia
Anders Møller Opdahl - CEO of Amedia
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“Through editorial and technological presence, we can now create unique content that elevates the coverage of Norwegian football in several divisions. Covering Norwegian grassroots football is part of the social mission of Amedia's newspapers, which reach more than two million every day across Norway. Together with our partners, we will produce and cover many thousands of matches that will be produced and broadcast from divisional football in the coming years, and that is good news for both recruitment and support for Norwegian sports”
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Become a partner

If you would like to hear more about what opportunities we can offer you, regardless of whether you’re a sports rights holder, in charge of a sports federation, an investor, or the likes, don’t hesitate to get in touch.